Working with colleagues from Sustainable Product Design, we took a look at some different activities that help generate ideas around the theme of "Travel to and from home".
Using several idea generation methods, we got from initial thoughts around the theme to a concept and a design that eventually became Superbus - the answer to ethical and sustainable travel (with a happy tree, horse, cat and leg battery included).
These methods of idea generation and lots more can be found by using IDEO method cards or the IDEO card app.